Behind Women's Health New Look & Taylor Swift Cover

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Men’s Health editor Dave Zinczenko continues to search for a new editor for Women’s Health, but he’s already making his mark on the mag with its first celeb cover featuring Taylor Swift.

“The changes are designed to appeal to an even broader audience of health-minded women who are looking for a lifestyle magazine that provides the latest information about every aspect of their lives,” Zinczenko told Mediaweek.

As for a new editor, he said an announcement would be coming soon. Prior editor Tina Johnson left parent Rodale in August, three months after Zinczenko was given oversight for the women’s magazine, reports Mediaweek.