Reader's Digest Association Inks Deal with Minister Rick Warren

Reader’s Digest Association today announced a multimedia partnership with Rick Warren, the renowned minister and author, hoping to tap into the vast audience for his book “The Purpose Driven Life” (cover right).

Together, they are creating a Christian membership organization, The Purpose Driven Connection, built on Mr. Warren’s call to faith and charitable work.

Paying members will receive a quarterly magazine edited by Warren, with DVDs and pull-out study guides in each issue, and access to a social networking Web site.

“They [RDA] always have been interested in the practical aspects of helping people in their daily lives, so I think that’s a good fit,” said Rick Warren in today’s New York Times.