Ashlee Simpson & Pete Wentz's Baby Gets Full Cover Treatment

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Ashlee Simpson and Pete Wentz released their baby’s picture online, which is inset on L&S’ cover.

This was a surprise to most industry watchers who thought they would be selling the baby photos, with many pointing to OK! Magazine already closing the deal.

But, in a strange twist, Simpson & Wentz simply asked fans to make a donation to a charity.

Many of the other editors probably passed on using the pic because it was posted online.

So, Life & Style’s Dan Wakeford makes a very shrewd move.

The mag used the photo on the cover and went for it!

While Ashlee hasn’t been a big seller recently, I think this is one of the smartest decisions I’ve seen in a long-time.

Life & Style’s counter intuitive move will pay off – especially if nobody else goes for it!

Stay tuned.