Britney Spears & Beyonce: Diets That Work from Us Weekly!

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When I first saw this cover, I thought I was seeing last week’s Us Weekly cover.

So, I checked and I was wrong.  Us Weekly featured the biggest loser star and how she lost half her size.

But, there’s the problem.

I believe many newsstand buyers will see this cover and have a similar reaction to mine.  “Oh, I bought Us’ diet cover last week.”

Another issue I have with this cover is the Britney Spears’ photo.  She’s unrecognizable and that’s bad.  Us is also talking about how she lost the belly fat and Brit’s belly is covered.   However, upon closer inspection she looks incredible.  (photoshop?)

I would also have inset before pictures as that gives readers a reminder of how these stars used to look.

What does Us Weekly have working for it this week?

Like I said last week, this is the time of year celeb weeklies do diets and they often do quite well.

Plus, you do have two A-listers (when you look closely at Britney) on the cover making this a pretty safe bet.

Most importantly, there are no other diet covers in the category yet.  Up next?  People Magazine!

Bottom Line: Better than average.