US WEEKLY PICKS A NARROW BODY TOPIC FOR ITS COVER: Not Good
In general, weight loss covers work very well in the celebrity weekly category.
But not always.
This is one that will not perform well on the newsstand.
Yes, there is a beautiful picture of the always stunning Halle Berry (but it’s not really a weight-loss picture). Plus, there is a striking bikini shot of J. Lo as well as a not so happy looking Nicole Kidman.
So what’s the big problem with this cover?
It’s obvious and I’m surprised that the veteran team at Us Weekly doesn’t get this.
New “Mom Diet Secrets” is a very NARROW topic.
Compared to the entire population, there is only a small percentage of women that have just given birth. Translation: Very few women will be interested in buying this cover right now.
Like OK, Us Weekly put the stronger Britney Spears’ body story as an inset. Big Mistake.
Bottom Line: Still no news from Us Weekly.
Posted by Mark Pasetsky
