Patrick Swayze's Exclusive Hospital Interview is People Magazine's Cover

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Wow!

Larry Hackett will stop at nothing to get a big story.

He follows up last week’s touching Travolta cover with another classic.

The People Magazine team arranged an interview with Patrick Swayze, who is suffering from pneumonia and is going through treatments for pancreatic cancer WHILE HE’S IN THE HOSPITAL!

The main line “True Courage” is emotional and the specific quote from Patrick Swayze creates a compelling purchase for the newsstand buyer.

Adding the box featuring the line “Exclusive Hospital Interview” adds to the strength of the cover.

Usually, I would say that People should have gone for the Lisa Marie Presley twin photos as the main cover (babies equal big sales) – but in the end I agree with Hackett’s decision.

More people are concerned and talking about Patrick Swayze’s condition making this the right cover choice.

Bottom Line: Another strong week on the newsstand for People