Portfolio's Joanne Lipman Under Pressure

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Declining ad pages and cover selection is placing Portfolio’s Editor Joanne Lipmann under pressure both inside and outside Conde Nast.

The April issue of Condé Nast Portfolio, with 106 total pages and only 21 ad pages, is the slimmest monthly issue ever published Condé Nast.

Insiders told Media Ink that they “would not be surprised if Portfolio posted more substantial declines” in the summer months.

In addition, controversy continues over Joanne Lipman’s selection of Sarah Palin for this month’s cover.

Lipman once again defended her choice:

“Our Palin cover story, about how she is blocking the Alaska gas pipeline, has been all over the news,” she told Media Ink. “Palin in fact held a press conference [Wednesday] responding to our piece. Palin and her relationship to Big Oil is a huge business story, one that we’re proud to have broken first.”