National Enquirer: Casey Anthony's Accomplice

The National Enquirer is reporting that Casey Anthony had an accomplice!  And he’s still on the loose.

What’s the trick that makes this cover work and will ensure that the National Enquirer has a pretty decent week on the newsstand?

The editors of the National Enquirer simply added ONE new detail to the Caylee Anthony story.

It’s the accomplice.  This specific detail makes the story feel new.

The inset of the picture (albeit a bit misleading) appears to be “the accomplice.”

Finally, the inset featuring the “last photo” of Caylee makes this a compelling package.

Bottom Line: That’s a new detail.

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