Jessica Simpson "Fat" PR Campaign Pays Off

A few months ago, Jessica Simpson turned up at a concert in the most unflattering outfit ever and appeared to gain a few lbs.
What looked like the beginning of a self-promotional campaign for Ms. Simpson has done the unthinkable in terms of results. It landed her on the cover of Vanity Fair’s June issue!
On another note, Vanity Fair’s cover line “You Call this Fat?” is very reminiscent of this In Touch cover line.






