In Touch's Best & Worst Beach Bodies
In Touch Weekly takes a week off from the Brangelina express and moves to a complete voyeuristic cover featuring Hollywood’s Best & Worst Beach Bodies.
From Hugh Jackman’s chiseled chest to Lindsay Lohan’s skin and bones, this issue promises to be jam packed with photos of your favorite celebrities.
And you know what?OK! Magazine’s remaining staff is in pain after seeing this cover of In Touch.
A Best & Worst Beach Body cover featuring “recognizable” Hollywood stars beats OK!’s Biggest Loser diet cover.
Plus…
In Touch costs less – so which one would you buy?
On another note, these type of cover packages used to be a mainstay in the category because they always pulled big numbers.
And, they went on vacation for a while because they simply were not doing as well on the newsstand.
Guess what?
They are back and expect to see many more of them in the weeks to come because this In Touch cover will do quite well.
It’s the ultimate form of escape and it’s what readers love to read by the pool or at the beach.
Why does this one work?
It’s all about the pictures. They speak for themselves.
Bottom Line: Cover packages are the future of print.
