Men's Health Debate: Ads on Cover Okay?

Men’s Health has been covering up its stars on its covers rather than showing them shirtless.  Why?  It looks like a great opporunity to plug an advertiser on the cover – which the magazine has done for quite a while.  If you look closely, you’ll see the caption that reads “Josh wears and Agave T-shirt and PRPS jeans.  Thoughts?

Is it okay for Men's Health to plug advertisers on its cover?

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