Entertainment Weekly’s Fall TV Preview: Video On Paper?

Entertainment Weekly is helping us wade through the endless Fall television flickers with a Fall TV Preview of 85 television shows worth watching.

While anyone with an opinion and press release can sound off on a new or existing series, Entertainment Weekly goes above and beyond with an interactive video player in the magazine. Like in the page. Using a paper thin player (literally), the 2.25-inch video player is loaded with 40 minutes of full-color video.

The reader is given options of watching around two minutes of either, The Big Bang Theory, How I Met Your Mother, Two and a Half Men, NCIS: Los Angeles, and The Good Wife.

Which leaves one to wonder — is this the next wrinkle for advertising?

Check out a demonstration of the in-magazine video player below.