Gisele Vanity Fair Cover Doesn't Sell Well: Spokesperson Blames Gisele

Tough times on the newsstand for the venerable Vanity Fair.  It’s May issue featuring the gorgeous Gisele Bundchen’s nearly naked sold 280,000 single-copy sales — the lowest-selling issue of the publication in nearly two years.

What was Vanity Fair’s response to the tough sale?

This is the shocking response:

“It might be that she’s losing her looks,” spokeswoman Beth Kseniak joked to the New York Observer.

For anybody who is public relations, please note this is the exact opposite response one should provide in this type of situation.

You never – never – never – blame your cover model for bad sales and joke about her “losing her looks.”

This comment makes Vanity Fair look mean and pathetic.

Do you think any other model or celebrity would want to pose for Vanity Fair with the possibility of this comment being made about their looks or career?

I don’t think so!

A public apology should be made to Gisele by Vanity Fair.

Thoughts?

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