About CoverAwards
CoverAwards is the news site obsessed with magazine covers.
We deliver the Publishing, TV, Internet and Radio media with editorial tailored specifically for their needs:
- Exclusive interviews with the media elite (Editor in Chiefs, Media Executives, Producers)
- Analysis and reviews of covers
- Articles offering career advice, insider perspectives and exclusive news
In addition to media focused stories, CoverAwards provides the media industry with a quick take on stories in celebrity, politics, sports as well as the biggest news headlines of the day. We offer this mix of content because it is crucial for media professionals to be up-to-speed on the biggest stories of the day to effectively do their jobs.
CoverAwards is published by TecktonikMedia, the publishing company and media consulting firm founded by media veteran Mark Pasetsky.
CoverAwards’ Media Industry Services
CoverAwards offers a wide-variety of media services including:
- Cover Consulting Service - Our team is led by newsstand cover expert Mark Pasetsky, who provides independent cover analysis to major publishers.
- Magazine/Newspaper Sales - Through a unique partnership with Universal News, CoverAwards is the first news site to directly connect consumers to Universal News’ online newsstand. Universal News offers 6,000 titles from around the world.
- Online Focus Groups - CoverAwards offers an online focus group service for publishers, who are interested in feedback on their covers. We have built up a team of online “Cover Critics” to offer this unique service.
- CoverAwards Insider Email - Our daily email offers the media industry breaking news on the biggest stories of the day. Sign up here!
If you have any questions about any of our services, please feel free to email mark@coverawards.com.
Mark Pasetsky, Editorial Director & Publisher
Mark Pasetsky is the editorial director and publisher for CoverAwards.
Pasetsky also provides independent consulting services. He offers his clients a unique combination of senior-level editorial and communications experience. His areas of expertise include print & digital editorial consulting, public relations counsel and media training.
Prior to launching CoverAwards in 2008, Pasetsky served as the editor in chief of Bauer Publishing’s Life & Style Weekly. Prior to his role as editor in chief, Pasetsky was the magazine’s general manager. Under his direction, the magazine became the fastest growing magazine on the newsstand. The magazine was also name the 2004 Magazine Launch of the Year by magazine guru Samir Husni.
Previously, Pasetsky began his first entrepreneurial venture when he launched communications firm Mark Allen & Company in 2001. Clients included Bauer Publishing’s In Touch Weekly, MTV Networks Logo TV, and Infinity Broadcasting (now CBS Radio). Pasetsky also launched a new program called Executive Branding, which is designed to raise the profile of CEOs and senior-level executives. Pasetsky quickly became a leading expert in the area with articles in Fortune and Portfolio.
Pasetsky held the position of vice president for MTV Networks online division, which included oversight for all corporate and consumer communications’ activities for the company’s web sites including MTV, VH1, and Nickelodeon.
Pasetsky became entrenched in the Internet space in the late 90s when he held a variety of senior-level positions at the nation’s leading Internet PR firm, Middleberg & Associates. There he counseled clients, including MTV Networks, TheStreet.com, BMG Music and others.
Pasetsky is a graduate of the University of Maryland, where he earned a B.A. in Journalism.
Mara Siegler, Managing Editor
Mara Siegler serves as managing editor for CoverAwards, where she is responsible for breaking news.
Previously, Siegler freelanced for a variety of daily newspapers and celebrity-focused web sites. In addition, she managed her personal indie rock blog Brewed Fresh.
Prior to her journalism career, Siegler worked in public relations, where she worked with a variety of consumer-based brands. She’s also brings experience in large events and promotions, including the world’s largest Beatles’ festival in North America, Abbey Road on the River, the Macy’s Day Parade, and Fashion Week.
