ABC RUSHING TO PUBLISH RAPID REPORT GUIDELINES
Buyers want numbers from publishers faster, while publishers are hesitant to comply because they fear it will hurt them in the negotiating process, reports Mediaweek.
ABC will now publish guidelines for using Rapid Report data the week of April 21st.
The new guidelines called for publishers to file initial postings no later than three weeks after the on-sale date for weeklies, five weeks after the on-sale date for bi-weeklies, and seven weeks after the on-sale date for monthlies.

