Marcus Brauchli, The Wall Street Journal’s well-respected managing editor of just 11 months, left the post today, after talking to the editorial independence board formed when Rupert Murdoch’s News Corp. bought The Journal’s parent, Dow Jones. (AdAge)
According to AdAge, Ann S. Moore made a presentation at the quarterly management meeting on March 27 that left many wondering about future cuts.
The chairman-CEO of Time Inc told top managers that she is still looking at the portfolio of magazines so the company can focus on the titles best positioned for growth in print and online.
If anyone at Time Inc. needed to be concerned, they should be after reading this portion of a quote from the company spokeswoman:
“There are no plans to close down any magazines or sell any magazines,” the spokeswoman said. “That said, as part of good business practices, you are always looking at your portfolio. “
Translation: Looks like more job cuts and more magazine closures!
Source: (AdAge)
The Project for Excellence in Journalism concludes that the news biz is “undergoing a thorough but still unpredictable rewrite.”
One of the most interesting points in the report is the trend towards micro-reporting. “As news consumption becomes continual, more new effort is put into producing incremental updates, as brief as 40-character e-mails sent from reporters directly to consumers.”
It’s time for OLD media to wake up and embrace this approach not only online but in print as well. There’s no reason that tradional media can’t deliver these types of quick updates as they happen! We’re starting to see it happen from places like the WSJ and NYT, but that’s only a start.
(AdAge)
Nat Ives at AdAge today points out “how many magazine publishers are finding themselves nobodies in the new neighborhood, overshadowed by digital brands like Yahoo, MySpace and Huffington Post.” Check out the scary graph above! So how much of the internet’s growth can magazine brands snare for themselves? Click here for Nat’s complete report.
