COVER IMAGES WITH DIRECT EYE CONTACT ARE CRITICAL!

Editor-in-Chief Ali Hall of Look Magazine picks a great cover photo this week.

If you’re photo director can’t find one, send them back to the drawing board.   On this cover of  Look, Cheryl is staring at you straight in the eyes.  Perfect!

Seems obvious, but so many times we don’t see this type of photo — especially on celebrity weeklies.