It certainly looks that way.

While Apple is being tight-lipped about what’s going to be announced, many industry analysts believe Apple is going to unveil new iPods and lower prices for some of its digital music players, according to reports.

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Editor-in-Chief Chris Anderson selects the cover line Evil/Genius to describe Apple’s success.

My suggestion: How Apple Wins By Breaking All the Rules! 

This is the description line used by Anderson on the top left of the cover. 

This would have been a stronger main line because it actually tells the reader what the story is about and is specific.