To purchase this issue of Us Weekly, visit Universal News HERE!

This is one of the strangest weeks in the world of celebrity weeklies.

I’m starting to think there is some type of behind the scenes discussions going on here. (kidding - sort of)

This week, there are four Obama covers.

Each one has a different angle.

We kicked off this morning with Globe, which featured the battle between Michelle Obama and Oprah Winfrey.

Then, we shared with you People Magazine and its ‘Inside the Obamas New Life.”

Next up was OK! magazine and ‘Michelle Obama’s Private World.’

Now, here’s Us Weekly’s Barack Obama, ‘I Think I’m a Pretty Cool Dad’ cover.

What are the chances???

And how does Us Weekly stand up to the rest of the category?

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To buy the new issue of New York Magazine, click here!

What makes this cover genius?

The simplicity of the cover line.

While other magazines are struggling for new angles on how to present Barack Obama covers, Adam Moss pulls this one out of his hat.

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To buy the current issue of Newsweek, click HERE!

Barack Obama is up 11 points on John McCain among likely voters in the new Washington Post-ABC News tracking poll, 54 to 43 percent.

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Buy Time Magazine HERE!

This week’s cover story of Time Magazine focuses on temperament.

How important is it for our future leader?

One of the more interesting parts of the article takes a look back at when Barack Obama was 6 years old and when John McCain was 2 years old:

Barack Obama at 6 years old…

When Barack Obama was 6 years old, he was the only foreign child in his neighborhood in Jakarta, Indonesia. He didn’t know the kids, didn’t speak the language. At first the locals were a little freaked out, says Zulfin Adi, 47, who as a kid lived a block from Obama. “He was so much bigger than the rest of us.” So they decided to haze him. One day a group of children ambushed him, carried him to the local watering hole and threw him in. They had no idea if he could swim. But when Obama came to the surface, he was laughing. He could have broken free and crushed them anytime he wanted, but it was much better to play it cool, ride it out and make friends with his adversaries.

John McCain at 2 years old…

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Senator Barack Obama opens up in an exclusive interview in the November issue of Men’s Health magazine, on newsstands October 21, 2008, about how health and fitness has driven his success in life, love and leadership.

On Why He Works Out:

“My blood pressure is pretty low, and I tend to be a healthy eater. So I probably could get away with cutting [my workouts] back a little bit. The main reason I do it is just to clear my head and relieve me of stress. It’s a great way to stay focused.”

On Staying Healthy On The Campaign Trail:

“I wish I was getting a 90-minute workout. Most of my workouts have to come before my day starts. There’s always a tradeoff between sleep and working out. Usually I get in about 45 minutes, 6 days a week. I’ll lift one day do cardio the next.”

On Trying To Quit Smoking:

“There have been a couple of times during the campaign when I fell off the wagon and bummed one, and I had to kick it again. But I figure, seeing as I’m running for president, I need to cut myself a little slack.”

“There wasn’t some dramatic moment. Michelle had been putting pressure on me for a while. I was never really a heavy smoker. Probably at my peak I was smoking seven or eight a day. More typical was three. So it wasn’t a huge challenge with huge withdrawal symptoms.”

“Eliminate certain key connections–that first cigarette in the morning, or after a meal, or with a drink. If you can eliminate those triggers, that should help.”

On What He Would Change In The White House:

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Things are looking up for the Barack Obama campaign.

Recently trailing or tied, Democrat Barack Obama now leads Republican John McCain in a trio of the most critical, vote-rich states five weeks before the election, according to presidential poll results released Wednesday.

Which ones?

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To buy the new issue of Men’s Vogue, visit Universal News here!

Well, you know he’s stylish - even without trying.

But “unlike any candidate I’ve [Annie Leibowitz] ever seen, he drinks neither coffee nor Diet Coke, favoring energy bars and plates of fruit; he rarely works on a computer; sometimes at the end of a flight, he’ll listen to his iPod and…

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To buy the new issue of Newsweek, click here.

John McCain’s impetuosity is either thrilling or disturbing. Barack Obama’s cool is either sober or detached. It’s clear now how each would govern, according to the new issue of Newsweek.

To read this week’s cover story, click here.

To purchase the current issue of Time Magazine, click here.

On a serious note, Time Magazine features the two candidates’ point of view on how they feel about public service:

Barack Obama said, “This moment is too important for America’s people to sit on the sidelines.”

John McCain said,

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My immediate reaction?

I thought Barack Obama said the Access Hollywood interview was the LAST time he would put his daughters in the media spotlight?

Putting that aside, this is an incredibly strong cover for Larry Hackett’s People magazine.

It’s the first cover featuring the entire Barack Obama family. (Janice Min’s Us Weekly was the first glossy glossy to feature Barack & Michelle Obama on its cover.)

While the Obama family photo is strong, it’s worth noting that Michelle Obama is somewhat in the background. Do you think that was done on purpose?

I do. Her popularity is in question and editors think about these types of things when it comes to selecting the final cover picture.

The Insets:

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