Black Web Enterprises president Johnny Taylor says RushmoreDrive.com — named after the street on which its Charlotte offices are located—goes beyond search.

Each query also returns news, images, video and blogs.

Blacks want “everything we already get from Google plus highly relevant news,” Taylor tells FOLIO. “RushmoreDrive will deliver a more relevant search with people who identify with being black.”

RusmoreDrive is backed by IAC (InterActive Corp.), which is run by former Fox and Paramount chairman Barry Diller. 

(FOLIO)