Mark Pasetsky's Cover Awards

It’s tough being an editor of a celebrity weekly.

There’s a lot of pressure to deliver sales - especially in this marketplace.

Gas prices are soaring and consumers are less likely to spend money on things like celebrity weekly magazines.

And we’ll see that when ABC releases the numbers for the first half of 2008.

BTW - have you noticed that the celeb weeklies kinda forgot about the whole rapid reporting thing?

Anyhow - this cover of Life & Style disturbs me. Why?

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Pasetsky’s Cover Critique

Can you believe there’s yet another Britney weight-loss cover.  Click here to see the Britney Spears’ diet covers from Star Magazine and click here to see the version from OK Magazine.

Will the newsstand buyer be compelled to buy this one?

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Pasetsky’s Cover Critique

If you’re having problems sleeping, keep this cover of OK magazine by your bedside.

It is SOOOO BORING.

Yes, OK magazine scores exclusive photos of Jamie Lynn Spears’ baby shower, but the story line is a real snoozer!!!!

Sisters reunited? 

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Yup, this is the brand new OK Magazine cover.  What do I think?  I’ll let you know in the a.m.

Good night!

Don’t worry, I did.  You didn’t miss much!

Last week, I admitted that I was impressed that TV Guides’ cover was stronger than usual but the lines fell flat.

I’ve now had time to digest the story and it’s one of the lamest stories I’ve ever read!

On the main cover TV Guide tries to put on its tabloid shoes and writes “What really happened on set of How I Met Your Mother.”  

What really happened? 

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Not only does she have to deal with promoting her company’s sister publication, Rolling Stone, as we reported yesterday!  Today, People hits newsstands with a Britney cover of its own. 

Either way, both covers are already DATED!   We all know Britney is back home so these issues both feel old.

My call for this week definitely goes to People Magazine.   The People picture of Britney is much stronger.   It looks like it was taken inside the hospital and is haunting.  Plus, strong insets for People!  Every girl loves to read and see exclusive wedding pics.    The Marie Osmond weight loss inset falls short because they do not show a before picture???  Big mistake!