Mark Pasetsky's Cover Awards

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Media industry elitists will look at this cover of Star Magazine and say give me a break.

Newsstand buyers will look at this magazine and purchase it in droves.

YES, even though it has been years since Brad and Jen split.

I still remember that fateful January night - but I digress.

Back to Star’s cover.

This cover works for a few simple reasons.

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This isn’t a new concept but IT DOESN’T MATTER.

Newsstand buyers will pick up this copy of Star Magazine in droves.

Why?

Candace Trunzo gets that we are in the middle of the summer.

While other magazines are going for diet covers, Star Magazine understands that the reader is pretty much giving up on losing weight for this summer.

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David Pecker is NOT Smiling this Morning!

American Media is reportedly near broke reports the New York Post.

“The publisher of Star Magazine and The National Enquirer faces an insurmountable cash crunch next February unless it re-negoitates $415 million worth of junk bonds.”

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A big part of success on the newsstand is timing - and this is BAD timing.

I personally would not have made this the cover this week.

Who is talking about Sarah Jessica Parker right now?

Even if this story is true, this cover has the potential to tank incredibly on the newsstand.

Besides the timing being off, the photo of SJP is weird. It doesn’t even look like her. And it’s not the right photo for a woman who has just been allegedly cheated on by her husband Matthew Broderick. She should look upset - not sexy.

The word cheating is a bad word for celebrity weekly covers. It doesn’t pass my coffee table test. For example, does middle America want to bring this magazine home and drop it on their coffee table?

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OMG, we have six kids now!

Hollywood A-List couple seeks nanny that can take care of six kids while we go out on the town to attend movie premieres, film movies, or simply need some time alone. Must be able to keep a secret. Also, must be able to fly anywhere at anytime.

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We’re headed home!

Angelina Jolie and her twins left the hospital early Saturday – a week after giving birth to Knox Leon and Vivienne Marcheline.
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It’s a girl - I think!

Here we go again.

Star is getting in the gender prediction game.

It didn’t work out so well last time. (Remember when they predicted Brad & Angelina were having twin girls.)

According to the magazine’s website, the Pete Wentz and Ashlee Simpson-Wentz are expecting a girl.

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I know. I know.

I’ve ranted in the past of how the celebrity weekly editors have overused babies, especially Shiloh Jolie-Pitt, on its covers.

But, this week Candace Trunzo shows incredible creativity and the photo director should win an award for finding this PERFECT Shiloh picture.

The angle on this cover is so simple and that’s why it works.

Why?

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The answer is yes, sources reveal exclusively to CoverAwards.

Former NY Daily News Gossip columnist has signed up to work for the weekly tab. Good luck Ben.

Posted by: Mark Pasetsky

Candace Trunzo has reason to smile this morning.

Her stint as EIC at Star magazine is turning out pretty well.

How well?

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