Interview with Julia Allison
Click here to see the video of Wired EIC Chris Anderson and Julia Allison.
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WIRED’S SURVIVAL STORY
Of all the dot-com publishing franchises, Wired seemed the most likely to end up as road kill on a superhighway it helped create, according to today’s New York Times.
Chris Anderson, then of The Economist, became EIC in 2001. A few months into his tenure, he and David Carr of the NYT sat in a booth in the Condé Nast cafeteria as he earnestly explained that Wired was not a confection of the digital age, but a magazine about the culture to come.
HA! STEVE CARELL’S STYLE TIP!
Steve Carell’s advice:
Match your shoes to your belt.
If you don’t look good, you don’t think good.
For more funny tidbits, pick up the new issue of Wired.
(Wired)
BUY IT OR SKIP IT? WIRED FEATURING STEVE CARELL !
A DEFINITE BUY!
If you can get past the fact that the interview is printed in super-small type on a black background, you’ll have a good laugh.
Wired features Steve Carell’s tips on how to get his “smarts.”
For example, Carell says “I’ve been injecting human growth hormone into my brain for several years now, with no ill effects. I feel smarter, and I often feel compelled to show people - really show them - just how smart I am.”
AWARD: WIRED WINS “CLICHE COVER LINE OF THE DAY”
Editor-in-Chief Chris Anderson selects the cover line Evil/Genius to describe Apple’s success.
My suggestion: How Apple Wins By Breaking All the Rules!
This is the description line used by Anderson on the top left of the cover.
This would have been a stronger main line because it actually tells the reader what the story is about and is specific.
Critique: Wired’s Free Issue
CHEEZY GRAPHICS POP ON THE NEWSSTAND!
Definitely not the most attractive looking cover, but it GRABS your attention at the newsstand. And that’s obviously crucial.
The cover falls flat with the lines. While Free catches any consumer’s attention, there is very little explanation on the cover about the cover story. I want to know more! Simply saying “Why $0.00 is the Future of Business” doesn’t cut it!
I didn’t want to leave you hanging on what this cover is truly about (unlike the editors at Wired) so I’m linking you to Nat Ives article in AdAge. Click here to read what Chris Anderson means by FREE.
