Breaking New: 

David Wiley, the incoming American Society of Magazine Editors’ president said that “while his medium has a role in its printed form, editors’ ongoing challenge is to figure out how to use the Web to extend their brands.

However, Wiley says, “There’s still no substitute for the hold-it-in-your-hand appeal,” he tells Mediaweek.

Pasetsky’s Opinion: Until magazines figure out how to make their products more visual, we will continue to see a decline in circulation.  This is true across all categories.