Janice Min Turns to Faux News Headlines to Boost Sagging Newsstand Sales
Reports have suggested that Jann Wenner wants to sell Us Weekly.
Today’s New York Post provides further evidence as to why he may “want to take the money and run.”
Us Weekly’s sales are down for the first-half of 2008, but Janice Min insisted that “the magazine has had eight years of spectacular growth,” but “record gas and food prices” have worked against them in the first half of this year.
As CoverAwards has predicted, editors would begin to use “gas” prices as an excuse, instead of owning up to developing TERRIBLE covers.
“While conceding that newsstand sales had slipped in the first half, Min said the magazine is off to a good start in the second half, thanks in large measure to breaking the Alex Rodriguez-Madonna dalliance.”
How is Janice Min really getting Us off to a good start?
It’s by turning to covers featuring FAUX HEADLINES like this one:
As you can see…
