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CoverAwards Morning Media Links!

Fashion Magazine’s Like Lucky (Right) Are Hit Hard (WWD)

Time Inc. CEO Ann Moore Pulls Plug on Christmas party (NYP)

Essence Magazine letting go about 12 staffers (Gawker)

Cuts Hitting Dow Jones Newswire? (Talking Biz News)

Doubledown Media, the Publisher of Trader Monthly, also Announced Layoffs (NYP)

A First for the View Proving the Fights Pay Off!  “The View” finished No. 1 in Total Viewers Among Daytime Programs For the Week of Nov. 3. (TVWeek)

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Reality TV Helps Fashion Mags Boost Sales

Video and Tv tie-ins are fast ebcoming an essential part of a fashion magazine’s business model. After Elle became a participant in Project Runway on Bravo in late 2004, the magazine saw newsstand sales and ad pages rise, reports Ad Age.

“When a cable show like Project Runway can get 5 million viewers, magazines are clearly going to embrace TV as a powerful branding tool,” said Elle Publisher Carol Smith. 

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