Forbes Inc., which has kept its magazine and Web operations separate even as many of its publishing peers opted to integrate those functions, is expected to jump on the integration bandwagon soon, knowledgeable sources told Mediaweek.
Why now?
Forbes’ advertising sales reps have been frustrated trying serve advertisers who increasingly want cross-platform deals.
Forbes has announced its list of Most Powerful Women. They include:
1 Angela Merkel Chancellor Germany
2 Sheila C. Bair Chairman, Federal Deposit Insurance Corp. U.S.
3 Indra K. Nooyi Chairman, chief executive, PepsiCo U.S.
4 Angela Braly Chief executive, president, WellPoint U.S.
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THIS JUST IN: Forbes today announced the launch of ForbesLife MountainTime, a high-end lifestyle magazine aimed at the Rocky Mountain region’s well-off residents. (Mediaweek)
Meredith Kopit was named, VP, Group Publisher for ForbesLife and ForbesLife Executive Woman; and Gary Walther was named editor for luxury lifestyle magazine ForbesLife. For Lucia Moses’ complete report, click here!
Lea Goldman, who was responsible for overseeing Forbes successful celebrity list franchise, is jumping ship to join Marie Claire! Lea was a frequent guest on the big cable channels, from VH1 to Fox, and this marks a big get for Marie Claire.
Look at that guy’s legs!
According to the new cover of Forbes, big hospitals are freaking out that smaller rivals are offering better options when it comes to surgery.
Let me tell you something. They may stop some patients from switching, but I’m betting that the guy on the cover of Forbes is making a clean break! His calves are HUGE!
A word of advice before escaping from the hospital: definitely remove the IV before trying to run out the door!
Bottom line: This cover rocks! Great visual to illustrate a somewhat boring, but important topic.
Or the United States Election?
Those are two major stories that are consuming the business headlines, but not the cover of Forbes Magazine! What gives? Who is talking about child labor right now? I’m not saying that this is not an important topic to look at, but I would not make it the main cover topic. It feels like it’s coming out of left field. Readers on the newsstand will feel the same way.
