Pasetsky’s Cover Critique

It’s fascinating to watch the transformation of Quick & Simple’s cover.

Last week, I pointed out that Quick & Simple looked like it had a split personality.  Half of the cover featured celebs while the other half was women’s service lines.

This week it’s all about Trisha Yearwood’s “Country Cookbook!”

To make sure you get what that means, there is an arrow pointing at one of Trisha’s recipes — a 5-ingredient peach cobbler.

This cover would have been much stronger if it focused on how Trisha stays slim vs. the broader “country cookbook” line especially when you see Woman’s World’s cover.

Bottom Line: Quick & Simple is still trying to find its identity.  Recipes are a commodity and this cover will not do well on the newsstand.