
Today’s WSJ is reporting that Jann Wenner is getting ready to launch a fashion quarterly “designed to give readers a guide to dressing and primping like the celebrities who appear in the magazine’s weekly pages,” according to the WSJ.
If this is true, it would signal a clear effort by Wenner to steal a piece of the success achieved by People’s style spin-off Stylewatch, which now appears monthly.
StyleWatch this year raised its guaranteed circulation by 100,000 to 650,000 and now sells more copies on the newsstand than more established fashion monthlies like Elle and Vogue.

Wenner says that the “new fashion quarterly will appeal to a younger and more sophisticated audience than People’s spin offs. It will be more focused on celebrities and have guest columns from makeup artists and top Hollywood stylists, who will offer shopping advice. The new York company initially plans to print 450,000 copies of the quarterly, but Wenner hopes to increase the publication’s frequency to as many as eight issues in 2010 and 10 issues in 2011.
Will this ever happen?
If there was a bet to be placed on you ever seeing this hit the newsstand, I say bet all of your money that it WON’T.
Why?
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