USA Today and The Wall Street Journal, No. 1 and 2, respectively, in weekday circulation, were both up by less than 1 percent for the six months ending March 31, reports Jeff Bercovici at Portfolio.
Portfolio’s Jeff Bercovici writes today about the contradiction of publishing so-called green issues.
“Here’s a suggestion for a publisher that really wants to make a statement about the environment: Next April, instead of publishing a green issue, go dark. Don’t publish anything,” says Bercovici. “I guarantee you it will bring a lot more attention to the cause than any roundup of eco-friendly reportage. Yes, it will mean forfeiting some ad dollars, but real sacrifice, as opposed to mere lip service, is exactly the point, right?”
To see Bercovici’s full piece on “Why Green Issues Aren’t Green” click here!
Was that Portfolio’s Jeff Bercovici explaining the purpose of teaser campaigns? You know, the one that says “You Suck Sarah Marshall.” (Portfolio)
Breaking News: Portfolio reports that The Huffington Post has officially taken over Drudge in traffic. For the complete report, click here.
Portfolio’s Jeff Bercovice reports that “millions of people sitting at their computers clicking “refresh” to see the latest on the primaries or the stock market added up to a nice traffic lift for finance and politics sites (in Feb), according to ComScore.” For Jeff’s complete report, click here.
Thank you Jeff!. And for those who want to check out Jeff’s column daily on the latest in the media industry, click here.
Mark
