Everyone’s favorite controversial self-promoter and Gawker star subject has pulled a major coup with this cover of Wired magazine.

While the cover line isn’t flattering (even if you’re nobody), the inside piece focuses on how Julia Allison is launching her own web portal nonsociety.com - and began developing content: lip-sync videos and a talk-show series modeled after The View.

The magazine also reveals Allison trick to self-promotion, which is to think of herself as the subject of a magazine profile, with every blog post or twitter update adding dimension to her character.

Her three tricks to becoming Internet famous:

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