THE ATLANTIC REBRANDS FOR DIGITAL AGE
The Atlantic has hired New York-based Euro RSCG Worldwide to handle its digital rebranding, reports FOLIO.
“The overall effort is to make the Atlantic more contemporary,” Justin Smith, Atlantic Media’s president of consumer media tells FOLIO.
“It’s not an overhaul as much as a refinement—we’re a completely multi-platform business now.”
Smith says the Atlantic’s digital audience is larger than its print audience—and it’s growing.
(Folio)
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