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My immediate reactions:

Not the best picture of Reese Witherspoon.  (Is she starting to look like Madonna or is that just me?)

What a strange headline?!? (Back on Top)

It appears like this is a trade cover at first glance vs a celebrity weekly.  The dek saves it a little but I’m not sure if the main line will grab the average newsstand buyer.

Many readers do like Reese but not so sure how much they care about her relationship with Jake.

Plus…

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Trouble at Alpha Media.

Quadrangle Partners is in talks with lenders over restructuring Alpha Media Group, home of Maxim and Blender.

Quadrangle Partners acquired the company in 2007 for a reported $250 million, but the company is said to have borrowed more than half the funds to close the deal.

Not good.

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Best of the Week: CoverAwards’ Exclusive with OK’s GM Kent Brownridge

The market might be tough, but OK! Magazine’s GM Kent Brownridge told CoverAwards exclusively that the magazine is seeking to fill five positions (three on the edit side and two on the business side.)

Brownridge says, “We’re the only people hiring.”

And, Brownridge is very open about tapping into his long-time network of friends in the industry to help him with recruiting his team.  He said he has turned to publishing vet “Bonnie Fuller,” among others, for talent recommendations, which was was recently reported exclusively by CoverAwards.

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The market might be tough, but OK! Magazine’s GM Kent Brownridge told CoverAwards exclusively that the magazine is seeking to fill five positions (three on the edit side and two on the business side.)

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Above: Kent Brownridge, OK! Magazine’s GM

The market might be tough, but OK! Magazine’s GM Kent Brownridge told CoverAwards exclusively that the magazine is seeking to fill five positions (three on the edit side and two on the business side.)

Brownridge says, “We’re the only people hiring.”

And, Brownridge is very open about tapping into his long-time network of friends in the industry to help him with recruiting his team.  He said he has turned to publishing vet “Bonnie Fuller,” among others, for talent recommendations, which was was recently reported exclusively by CoverAwards.

Browridge adds, “You’re not going to reach the Super Bowl without having the best in every position.”

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Brownridge Decision Could Lead to Disaster!

Looking for OK! Magazine on the newsstand this week?

Well, OK! Magazine took the week off in what looks like a cost cutting measure.

Newly hired Kent Brownridge said last week’s issue (featuring Michelle Obama’s Private World) of OK! has been converted into a double issue because he didn’t want to move the shipment date up due to the Thanksgiving holiday.

Big Mistake by Lord Brownridge?

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You betcha.

Perhaps, that’s why he made the trek to NYC earlier this week, as reported by today’s NY Post.

With the economy continuing to suffer and OK’s sales not meeting expectations, Desmond’s patience must be running out.

Desmond originally vowed to spend at least $100 million on the US title before it turned a profit, and by most accounts, the three-year-old magazine has lost that amount since its inception, according to the report.

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To buy this issue of OK!, click here!

This is one wacko cover from the team at OK! magazine.

While it’s an adorable picture of Suri, the rest of the cover is laughable at best.

Katie’s NOT PREGNANT.  This, again, is a story about Katie possibly getting pregnant.

Not to drag Star Magazine down in the dumps with OK, but Star used a very similar approach this week with its Jen Aniston cover.

What’s the difference here?

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Another one bites the dust: Out Traveler folds (Image via Jossip)

How’s the campaign going? Depends who you are watching (NYT)

Yahoo! braces for day of heavy traffic; PR Team rewarded heavily for hype article (NYT)

AOL to launch morning rush video service highlighting best of morning TV (Mediaweek)

Election Media champs and chumps (Portfolio)

Gruner + Jahr, which is no longer in the U.S., to shutter publications (Folio)

OK!’s Kent Brownridge wants a bigger office than Jann Wenner (Gawker)

Canada’s snarky magazine Frank closes up shop (Jossip)

To Buy All of Your Favorite Celebrity Weeklies, Visit Universal News HERE!

Here’s your second Angelina Jolie cover of the week.

We just shared with you Star Magazine’s version, which talks about how Brad is betraying her on set with his sexy costar Diane Kruger.

And in OK’s world - everything with Brad and Angie is ok just dandy.

Things are going so well that they are getting married and having a baby IN WEEKS.

My question is how many weeks?

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