This isn’t a new concept but IT DOESN’T MATTER.

Newsstand buyers will pick up this copy of Star Magazine in droves.

Why?

Candace Trunzo gets that we are in the middle of the summer.

While other magazines are going for diet covers, Star Magazine understands that the reader is pretty much giving up on losing weight for this summer.

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Pasetsky’s Cover Critique

This week, Star goes for one of the older tricks in the celebrity weekly trick play book.

Angelina looks like she’s ready to give birth any second.

So what do they do?

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