While most celebs go to great lengths to keep their children from the flashing bulbs of the paparazzi, Matthew McConaughey is bringing his new baby, Levi, front and center on the red carpet.
Three celebrity baby covers in a row and it worked for Richard Desmond’s OK magazine.
Jamie Lynn Spears’ baby photos, which reportedly cost OK! 1 million dollars, was the most successful, selling an estimated 750,000 copies on newsstands, according to the New York Post.
Matthew McConaughey plays “Mr Mom” as he pushes son Levi in a stroller while having a morning walk near his Malibu, home.
Here’s the good news for OK! Magazine.
It scored another “credibility-building” cover with these exclusive baby photos.
And, the advertising community will continue to take notice.
Here’s the bad news.
Women LOVE Matthew McConaughey - and I’m not sure that they want to buy him as a guy with a girlfriend and a baby.
They like him single so they can dream about being with him.
On another note, this cover represents how competitive the celebrity weekly space is. Buying photos is the only way for the mags to distinguish themselves on a week-to-week basis.
I’m still waiting to see who gets the biggest set of the year - Brad & Angelina’s twins.
Speaking of which - I can’t believe this is happening! I just got a transcript. This can’t be real.
