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What’s are the secrets behind the making of this Life & Style Weekly cover?

Well, it’s pretty simple.

The magazine is using Angelina’s “missing for 4 months” as a jumping off point to a great cover.

She has been MIA since giving birth to the twins.

And, reports from earlier this week suggest that Brad Pitt has FINALLY had a reunion with Jen Aniston support the line “Brad is doing everything he can to get away.”

So the magazine is utlitizing these basic observations and packages it as “Brad and Angelina at Breaking Point!”

Will this cover work on the newsstand?

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So, it’s a new cover - with OLD stories.

The big question for Life & Style this week is whether or not readers will want to read what looks like a recap of the summer’s biggest stories?

But, there’s something clever about this cover that you may not notice at first glance. (I was surprised that I missed it!)

What am I talking about?

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