Here’s a good one for the celebrity weeklies.
Angelina Jolie reportedly told W Magazine that she bought Maddox a knife for his birthday so she can show him the benefits and dangers:
In Touch’s new issue containing 20 pictures of the Jolie-Pitt family may land them in hot water.
Brad’s lawyers have been sending out cease and desist letters to web sites and blogs who have leaked photos of the couple and their children (minus the twins) at their chateau that were taken by a highly powerful lens.
Wow!
In Touch got the first pictures of the twins?
Look at that inset.
It’s Angelina Jolie with one of the twins. Awww!
This is what many newsstand buyers will think when they head to the newsstand this weekend.
And, when they buy the magazine they will be disappointed.
Why?
That inset is not one of the twins. It’s a doll. It’s Shiloh’s doll if I remember correctly.
But the secret to the success of this cover is THAT inset.
Without it, In Touch is presenting photos of Brad Pitt & Angelina Jolie’s family - which isn’t newsworthy on its own.
On the inset, the editors place a tag “20 new pics inside.” This was a BIG mistake. Since, it looks like the magazine was trying to lead the readers to believe that they have the “twins’” photos, why say you have 20 photos. In this case, less would have been more.
Is In Touch Really Trying to Trick the Reader?
While many of you will say that In Touch is purposively tricking the reader - I would say I agree.
But, not 100 percent. The dek is very clear that its the family celebrating the birth of the twins. But, it doesn’t mention anything about there being “pictures of the twins.” So, yes they covered themselves.
The Insets:
Michelle Obama’s (seen on this recent issue of Newsweek) “overt mimicry [of Jackie O is totally unprecedented,” says Carl Sferrazza Anthony, who’s authored 10 books on various first ladies and spoke to Radar magazine.
Is this the campaign’s strategy?
PASETSKY’S COVER CRITIQUE
Just hitting newsstands, here’s Maer Roshan’s latest issue of Radar.
Hysterical!
It’s Maddox and Suri like we’ve never seen them before.
Maddox is holding a copy of Life & Style, which asks “Where’s Suri?”
Tom & Katie Cruise should thank Maddox for finding her!
Why can’t the celeb weeklies come up with concepts like this one?
