Interview with Archive’s Editor-in-Chief Michael Weinzettl
Archive publishes outstanding new advertising campaigns (print and TV) from all over the world. Editor-in-Chief Michael Weinzettl told CoverAwards, “We always select one of the ads that is featured in the magazine. In this case, it’s a campaign that you can find on page 63 of the magazine for a Brazilian brand of plastic sandals called Ipanema , one line of which is also designed by Giselle Bündchen, or at least has her name on them. In this campaign the company advertises its sponsorship of various “green”/ecological causes and the headline is: The world is blue. Hence the water dress.”
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