To purchase this issue of OK! Magazine, visit Universal News HERE!

According to MSNBC, OK! magazine has been in quite a slump lately with last week’s issue featuring Suri Cruise allegedy selling under 300,000 copies on the newsstand.

UPDATE: However, OK! disputes that number and says it was significantly higher.

Ouch!

MSNBC also reported that sales have been on a steady decline since Kent Brownridge joined the OK! team, but OK Magazine refuted that claim as well.

Double Ouch!

Could this cover featuring the Obamas be the turnaround issue for OK! Magazine?

On a positive note, OK! focused on Michelle Obama.

This was a smart move and will give it half a chance on the newsstand.

Her style, her date nights with Barack, and her friends are all interesting details.

And it was a smart photo choice by OK! NOT to use the photo from Election night (the one where Michelle was wearing that strange red and black dress.)  That photo would’ve made this cover feel dated.

But, now for the bad news….

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To buy this issue of Us Weekly, click here!

Us Weekly closed its issue Monday night before the outcome of last night’s historic victory for Barack Obama.

Janice Min’s smart cover line “Their Amazing Journey” would work even if Barack Obama lost - but it will work incredibly well now that he has won.

The big challenge will be People Magazine, which reportedly extended its deadline to feature Barack Obama.

Stay tuned!

Bottom Line: If People has a newsier photo of Barack Obama’s victory, that is what will cause problems for Us Weekly on the newsstand.

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My immediate reaction?

I thought Barack Obama said the Access Hollywood interview was the LAST time he would put his daughters in the media spotlight?

Putting that aside, this is an incredibly strong cover for Larry Hackett’s People magazine.

It’s the first cover featuring the entire Barack Obama family. (Janice Min’s Us Weekly was the first glossy glossy to feature Barack & Michelle Obama on its cover.)

While the Obama family photo is strong, it’s worth noting that Michelle Obama is somewhat in the background. Do you think that was done on purpose?

I do. Her popularity is in question and editors think about these types of things when it comes to selecting the final cover picture.

The Insets:

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