MSNBC’s “Morning Joe,” is on a tear!

Perhaps Joe Scarborough saying f*(k attracted more viewers? (above clip)

The show, which has long held the number three spot behind the dominant “Fox & Friends” and “American Morning,” is poised to knock CNN’s “American Morning” out from #2, according to reports.

No surprise here for CoverAwards. We’re picking this show to be number one on cable within six months!

FLASHBACK: Make the jump for Morning Joe’s apology for dropping the f-bomb on-air.

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Keith Olbermann delivered an emotional on Prop 8 Monday night. Olbermann vehemently disagrees with its passage and the ban on gay marriage.

Dumbest Controversy of the Day

Did you hear the one about the cable network that is using the powerful campaign message of Barack Obama for its own marketing efforts?

Not yet?

Well, MSNBC has launched a new campaign slogan - albeit - temporarily - and it’s called “The Power of Change.”

The flag-waving “change” commercial looked to some like the start of a new branding campaign, following MSNBC’s year-old ads calling itself “The Place for Politics.” But Jeremy Gaines, a spokesman for the network, suggested that the message was a temporary one, reports the New York Times.

“ ‘The Power of Change’ is a line we’re using in an election week promotion campaign. MSNBC has been and will continue to be ‘The Place for Politics,’ ” he said.

So what’s wrong this?

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Here are the stories Willie Geist from Morning Joe picked out as the most ridiculous of the campaign reports HuffPO:

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Is this the right thing for a journalist to say?

Olbermann chided Brown for mistakenly claiming that the last time the same party controlled the White House, the Senate and the House was under Jimmy Carter, reports the Huffington Post.

“The talking point got out enough that the anchor of another news broadcast at this hour reported yesterday that last time it happened it,” — and here Olbermann turned on his Brown impression — “didn’t go so well, and people who have been worried about the possibility of one party controlling the White House and Congress. ‘The last president to do that, of course, was Jimmy Carter.’ Swing and a miss. Her colleague tried to correct her. ‘Bill Clinton.’ Swing and another miss. Correct answer: George W. Bush, that current guy. Early 2001 and again from 2003-2006.”

NYT Runs 50,000 Extra Copies for Election Day (Mediaweek)

CNN was the top rated cable channel during Election Night in prime time, even topping broadcast networks NBC, CBS and FOX in Total Viewers. (TVNEWSER)

Barry Diller’s IAC Sees Huge Loss - $14.8 million (NY Post)

Rather, CBS Spar Over Withheld Documents (Portfolio)

Users Flock to CNN, MSNBC Sites for Election Results (Mediaweek)

Matthews and Olbermann Will “Host” MSNBC’s Election Coverage (TV Newswer)

Shocking! (not really) More people are watching TV & surfing the Internet at the same time -  (NYP)

MSNBC breakout talent Rachel Maddow tops the new edition of the Out 100, the magazine’s annual list of movers and shakers (Portfolio)

Viacom Memo: Need to ‘Dramatically’ Reduce Spending (Gawker)

A magazine launch! Advanstar to Launch Eyecare Magazine (Folio)

Drudge Reports 798 Million Page Views in October (Folio)

How ‘Heroes’ Lost its Powers (Portfolio)

Best of Election 2008

“Morning Joe” co-host Willie Geist set out to find McCain supporters on New York’s Upper West Side, putting on a McCain-Palin t-shirt.

He did find one Republican couple, but not before being attacked verbally by New Yorkers who not surprisingly did not support McCain/Palin.