Video and Tv tie-ins are fast ebcoming an essential part of a fashion magazine’s business model. After Elle became a participant in Project Runway on Bravo in late 2004, the magazine saw newsstand sales and ad pages rise, reports Ad Age.

“When a cable show like Project Runway can get 5 million viewers, magazines are clearly going to embrace TV as a powerful branding tool,” said Elle Publisher Carol Smith. 

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Elle was said to have parted company with the editor, “Project Runway” star, author and peddler of BlackBerries on Friday, according to WWD. 

(WWD)