Mark Pasetsky's Cover Awards

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Sarah Ivens To Leave OK! Magazine

Kent Brownridge , Mara Siegler , OK Magazine , Richard Desmond , Sarah Ivens , Sarah Ivens leavingOK magazine
September 26th, 2008

Sarah Ivens, who has been running OK! since Richard Desmond launched the American version three years ago, is leaving the mag at Christmas.

She insists that decision was made in June prior to the arrival of Kent Brownridge, the magazine’s new general manager.

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Celebrity Weekly Reviews!

Candace Trunzo , David Perel , Donna Armstrong , Globe , In Touch , Janice Minn , Jann Wenner , Larry Birkhead , Larry Hackett , Life & Style , National Enquirer , OK Magazine , People , Richard Spencer , Sarah Ivens , Star Magazine , Tony Frost , US Weekly
September 15th, 2008

In case you missed last week’s critiques, here they are:

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Dannielynn is 2!

anna nicole smith , anna nicole smith daughter , Candace Trunzo , dannielynn , dannielynn birkhead , dannielynn pictures , dannielynn smith , David Perel , Donna Armstrong , Globe , In Touch , Janice Minn , Jann Wenner , Larry Birkhead , Larry Hackett , Life & Style , National Enquirer , OK Magazine , People , Richard Spencer , Sarah Ivens , Star Magazine , Tony Frost , US Weekly
September 12th, 2008

Plus the rest of the best of this week’s celebrity weeklies!

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Celebrity Weeklies Are On Newsstands NOW! (IN NYC - Rest of the Country Friday)

Candace Trunzo , David Perel , Donna Armstrong , Globe , In Touch , Janice Minn , Jann Wenner , Larry Hackett , Life & Style , National Enquirer , OK Magazine , People , Richard Spencer , Sarah Ivens , Star Magazine , Tony Frost , US Weekly
September 10th, 2008

Want them right now. Head to Universal News here!

But first, read this week’s Celebrity Weekly cover critiques!

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Celebrity Weekly Madness

Candace Trunzo , David Perel , Donna Armstrong , Globe , In Touch , Janice Minn , Jann Wenner , Larry Hackett , Life & Style , National Enquirer , OK Magazine , People , Richard Spencer , Sarah Ivens , Star Magazine , Tony Frost , US Weekly
September 10th, 2008

This Week’s Celebrity Weeklies

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This Week’s Celebrity Weeklies Are Up! It’s a Great Week!

Candace Trunzo , David Perel , Donna Armstrong , Globe , In Touch , Janice Minn , Jann Wenner , Larry Hackett , Life & Style , National Enquirer , OK Magazine , People , Richard Spencer , Sarah Ivens , Star Magazine , Tony Frost , US Weekly
September 10th, 2008

What a week. I haven’t seen this many strong covers in a LONG time!

This Week’s Celebrity Weeklies

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It Looks Like OK! Magazine Has ANOTHER Britney Spears Exlcusive, Or Does it?

Britney Spears Cover , Britney Spears Exclusive , Magazine Covers , Mark Pasetsky , OK Magazine , Sarah Ivens , Spears body , Spears interview , Spears new body , Spears VMAs
September 10th, 2008

To purchase the new issue of OK, click here!

OK delivers a strong cover by using a couple of smart tricks with this Britney Spears’ cover.

One of them is the photo.

It’s Britney sitting down looking straight at the camera. While it’s a picture of her at the VMAs, it can easily be construed as a sit-down interview with OK! Magazine.

And, many newsstand buyers will believe this is an actually full-blown interview.

Another trick is the “Britney Exclusive” box. Again, the newsstand buyer will think it’s an interview — but OK! isn’t really promising an interview.

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SARAH PALIN COVER ROUND UP

Alaska Magazine , National Enquirer Sarah Palin , Newsday , Newsweek , NY Daily News , OK and Sarah Palin , OK Magazine , People , People Magazine Sarah Palin Cover , Sarah Palin , Sarah Palin in the media , Sarah Palin Magazine Covers , Sarah Palin on cover of Alaska Magazine , Sarah Palin On Newspaper Covers , Sarah Palin on Newsweek , Time Sarah Palin Cover , Us Weekly and Sarah Palin
September 05th, 2008

Which is your favorite? Which one do you hate? Leave your thoughts in the comments section!

NY Daily News: Pitbull Cover

NY Daily News: The Very Odd Couple

NY Post: Knock Out Cover

NY Post: McCain’s VP Pick

Newsday: Her Big Night

Newsday: McCain’s Surprise Pick

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CoverAwards’ Exclusive Interview: OK!’s Executive Editor Rob Shuter

Brian Strong , OK Magazine , OK Magazine Rob Shuter , OK Rob Shuter , OK Shuter , Sarah Ivens
September 04th, 2008

Shuter on Kent Brownridge, Transitioning from PR to Edit, and More!

A few days ago CoverAwards spoke exclusively with OK! Magazine’s Rob Shuter, who has successfully transitioned from the world of PR to editorial. And, we asked him how he did it and if he would share advice to others looking to make this transition.

But, yesterday OK made a big announcement. The magazine hired Kent Brownridge, formerly of Alpha Media and Wenner Media, as OK! USA’s GM. Before we get to our full interview with Rob, here’s what he had to say about the appointment of Brownridge to GM:

“Everyone is excited about Kent joining the team,” said Rob Shuter, Executive Editor, OK! Magazine. “Kent is here to add additional experience to the amazing talent we’ve already got in Sarah [Ivens] and Tom [Morrisey]. He’s joining the magazine in a time of growth (19 percent at newsstand, 12 percent in circulation), where we are standing out from the crowd, but the new challenge is to go further. We’re not satisfied with resting on our laurels. We want to continue to grow.”

Make the jump for our full interview on Rob’s transition from PR to editorial: