JESSICA ALBA SELLS BABY PICS TO OK!
It’s a deal
Jessica Alba and Cash Warren’s baby pictures will be featured in OK! Magazine.
How much does the couple get for the honor?
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OK SHARES BRITNEY’S PRIVATE MOMMY MOMENTS
Pasetsky’s Cover Critique
This cover is emotional and actually quite sweet.
It’s very difficult to get a cover to make you feel something - and this one does.
Why?
HEATHER LOCKLEAR’S BODY SECRET!
She’s 46 on the cover of OK (bottom right) and looks better than ever.
Heather Locklear stays in shape with a mix of cardio, strength training and yoga.
“I can honestly say I look better today,” the actress has said.
I agree!
BUY IT or SKIP IT? OK’S BRAD & ANGELINA WEDDING ISSUE
SKIP IT.
Run as far away from this issue as possible!
In fact, if you are offered a free copy - turn it down!
However, I will say the cover story demonstrates the highest level of creative writing I’ve seen in a while.
OK REPORTS THAT BRITNEY SPEARS “WILL” GET HER BOYS BACK!
Poor OK Magazine!
It looks like Sarah Ivens and the OK “reporting team” didn’t get the memo that Brit and Kevin were caught “kissing.”
Anyhow - the main line of this week’s OK is “I Will Get My Boys Back.”
And this line is horribly weak!
Why?
CRITIQUE: OK Magazine Scores An At Home With Britney Spears!
Or Not?
BREAKING NEWS FROM COVERAWARDS: We interrupt this critique to bring you an alleged taped transcript from inside the OK! Magazine newsroom discussing their plans for this week’s cover.*
EIC: Good Monday morning OK! team! Let’s review what we’re doing for our cover this week.
Some news-person: Um. Sadly, there’s not much going on. Should we go with that Jen cover? You know, the one about her finding her baby daddy.
EIC: Nah, she hasn’t been that popular with readers recently.
Some other news-person: What about that package about celeb parents and all the rules they have for their kids?
EIC: Hmm, interesting. We could do Angelina, Gwen and Nicole. What else do we have? Any new creative, made-up stuff about Britney. You know, last week Life & Style did that “At Home with the Cruises”??? I don’t think they were even inside the house. Were they???
Junior reporter responds: I’ve got a great Britney source who can give me tons of complete utter bullshit info about what it’s like for Britney inside her house.
Photo editor: I’ve definitely got a picture of outside the house!
EIC: Do you think the reader will believe that OK! Magazine has “made up” with Britney since that photo shoot that was a total disaster when we took advantage of a mentally-ill person for our own benefit. Would the readers believe that she allowed us to do an at-home with her???
Some news editor: I say we go for it!
Cheers erupt in the newsroom and what sounds like a huge sigh of relief. For a sneak peek of this week’s completely laughable cover story, please click here.
*The above transcript is a fictional account and should not be taken seriously. Is it possible that this is the way this cover of OK! was developed??? I leave that for you to decide.
Face-Off: Star vs. OK
Which Magazine Will Win on the Newsstand?
There’s nothing worse for an EIC than waking up and seeing that one of your competitors has a similar topic on its cover.
That’s what happened earlier this week with Star and OK magazine.
You read how I felt about Star and OK’s covers on Wed.
We’re obviously in a very slow news period in the celebrity weekly space. There isn’t a BIG story to report on or these magazine’s news organizations aren’t delivering?
Who will win this weekend? Star or OK? Or will they both tank? What do you think?
OBSERVATION: Can You Believe They’re Related?
I Wonder What OK! UK Thinks About OK! USA?
OK! UK
OK! USA
Just wondering!
Critique: OK! Magazine Asks Is Katie Holmes Pregnant?
YOU’VE GOT TO BE KIDDING ME!
Is Katie Pregnant?
Anytime a magazine ASKS A QUESTION like this, I know they DON’T have the answer.
And the photo they used on the cover is SO NOT convincing!
When you read the dek, you know that they are definitely not sure. Here’s some of their evidence with my thoughts in parenthesis!
Her 10 lb. weight gain. (Did someone at OK put her on a scale? If so, I want to see the photo! The one on the cover makes her look perfectly slender with no bump in site.)
Romantic dates with thrilled Tom (They are married after-all. This doesn’t convince me she’s sperminated. But it convinces me that she’s at least eating and supports the ten pound weight gain. I know when I eat out vs eating at home, I tend to gain more weight. Don’t ask about the hotel mini bar! It was just there sitting in front of me. I couldn’t control myself!)
His mommy to be gifts (Oh, now I believe this story. NOT! I hope Tom buys Katie gifts! Isn’t that a given when you’re husband is super rich?)
There’s an incredibly laughable sneak peek of this story on OK’s website. But you have to read this quote right now….
“She has that special glow that only pregnant women have,” an eyewitness tells OK!. “I would say there is a strong possibility that she’s pregnant.” (That special glow…I have that glow after I sit in the sun for two hours! I hope people don’t speculate that I’m pregnant!)
This could be one of the weakest pregnancy covers I’ve seen in a LONG time!
Moving to the glorious sidebar….I’m treated to an inset of George Clooney and his girlfriend with the line “What REALLY Happened at the Oscars!” Do I give a shit at this point? The Oscars totally sucked!
And then the most obvious line in history is “First Pics of Angie’s Bump!”
This cover smells like a big newsstand STINKER!
My suggestion to OK would have been to use the full picture of Angie’s bump and go with a strong Angie preggers story. Visually, it’s much more believable than the Katie Holmes story and would be a better seller on the newsstand.
There’s always next week!
