The 2008 Summer Olympics from Beijing his has now been viewed by more Americans than any event in U.S. television history. Here’s the top 5 courtesy of Mediaweek.

1. 2008 Beijing Summer Olympics: 211 million (through 16 days)
2. 1996 Atlanta Summer Olympics: 209 million (17days)
3. 1994 Lillehammer Winter Olympics: 204 million (16 days)
4. 2004 Athens Summer Olympics: 203 million (17 days)
5. 1988 Seoul Summer Olympics: 194 million (17 days)

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The latest Portfolio features NBC’s chief honcho Jeff Zucker and asks what’s his plan.

In the end, it’s all about multi-platform programming.

But for now, I bet Jeff Zucker isn’t worried.

The Olympics are scoring record ratings:

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