Howard Schultz has tried the coffee at McDonald’s and Dunkin’ Donuts, and he says It’s “swill.”
Is Starbucks up for the challenge?
Distribute magazines in Starbucks?
Yes!
According to the new issue of Portfolio, Tina Fey quit Saturday Night Live in 2006 to create, produce, and star in NBC’s 30 Rock.
During her nine-year tenure at SNL - widely known as a boys club - Fey became its first female head writer and pushed other women in the cast into recurring roles while becoming an audience favorite herself.
And during the writer’s strike, she became a central figure standing up for the writers.
Not to mention, Fey added another successful notch to her belt with the success of her recent movie “Baby Mama.”
The one and only Oprah is on Portfolio’s list of “Biggest Brains.”
Disney CEO Bob Iger says, “She [Oprah] has perfect pitch about what is good, interesting, and relevant.”
It takes a certain kind of brilliance to see that launching the talk-show careers of Dr. Phil and Rachel Ray might go beyond being simply relevant, in Iger’s phrase, and deliver hundreds of millions in revenue.
USA Today and The Wall Street Journal, No. 1 and 2, respectively, in weekday circulation, were both up by less than 1 percent for the six months ending March 31, reports Jeff Bercovici at Portfolio.
If you live in downtown NYC, you can’t miss one of Marc Jabobs’ stores.
And Portfolio’s new issue names him one of the 73 biggest brains in business.
“By the time everyone catches up to his latest look, Marc Jacobs has often moved on.
He has made a career of reinventing himself, both in his designs and in his evolving personal style, which the fashion world pays almost as much attention to.”
To find out the rest of Portfolio’s list, pick-up the issue on newsstands now.
Here’s why…
According to Portfolio, Max Levchin is quietly building something much bigger than Facebook. Not sure how quiet it is now!
Why all the attention?
Portfolio’s Jeff Bercovici writes today about the contradiction of publishing so-called green issues.
“Here’s a suggestion for a publisher that really wants to make a statement about the environment: Next April, instead of publishing a green issue, go dark. Don’t publish anything,” says Bercovici. “I guarantee you it will bring a lot more attention to the cause than any roundup of eco-friendly reportage. Yes, it will mean forfeiting some ad dollars, but real sacrifice, as opposed to mere lip service, is exactly the point, right?”
To see Bercovici’s full piece on “Why Green Issues Aren’t Green” click here!
Mr. Magazine Samir Husni has chosen Conde Nast Portfolio as Magazine Launch of 2007 out of 715 new titles. Those in the top five include: Heal, Everywhere, Garden & Gun and Outside’s Go.
Was that Portfolio’s Jeff Bercovici explaining the purpose of teaser campaigns? You know, the one that says “You Suck Sarah Marshall.” (Portfolio)
Joanne Lipman’s Portfolio Magazine comes out with a strong visual cover for its in-depth report on women’s progress in the workplace.
The striking red high heal shoe being held down by the men’s black lace-up shoe tells the whole story.
According to Portfolio, “After 10 years of progress, women’s gains at work have come to a baffling halt.”
There are so many interesting details in the cover story on why women are still not receiving equal treatment. Here’s an excerpt from the interview with Senior chairman and chief headhunter Gerry Roche, of Heidrick & Struggles.
