Video and Tv tie-ins are fast ebcoming an essential part of a fashion magazine’s business model. After Elle became a participant in Project Runway on Bravo in late 2004, the magazine saw newsstand sales and ad pages rise, reports Ad Age.

“When a cable show like Project Runway can get 5 million viewers, magazines are clearly going to embrace TV as a powerful branding tool,” said Elle Publisher Carol Smith. 

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Project Runway winner Christian Siriano admits that he’s just not into this season’s contestants.

“They kind of annoy me this season!” he told Us Magazine. “I actually met everyone, and they’re all great, but I just really don’t know about the clothes this year. Maybe I just need to see more episodes — then I’ll really judge!”

Catty! And so not fierce.

Posted by Mara Siegler

Not only is Project Runway moving to Lifetime next season, it may also be getting a new magazine partner.  Elle’s contract is up and could be renewed, but rumor has it that Marie Claire is also interested.  Since MC is published by Hearst Magazines, whose parent company owns Lifetime, they may have an advantage. 

(WWD)

Elle was said to have parted company with the editor, “Project Runway” star, author and peddler of BlackBerries on Friday, according to WWD. 

(WWD)

The sixth season of Project Runway will premier on Lifetime sometime in November of this year, although Bravo parent NBC Universal is fighting to retain possession of the series, according to Mediaweek.

On Monday, NBC Universal filed suit against The Weinstein Co. in New York State Supreme Court to stop the transfer of the ratings driver, saying that it retains the right to first refusal, and should be able to match Lifetime’s offer.

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