I’m excited to bring you the first in CoverAwards’ Publishers’ Digital Strategy series.

We will be examining how successful publishers are creating digital strategies that help their brands grow while continuing to strengthen their print offerings.

In order to provide you with the highest level of expertise and knowledge in this area, CoverAwards has formed a strategic alliance with Format-Studio (format-studio.com), which develops digital strategies for publishers.

Today, Andrew Lerner, a partner at Format-Studio, talks to CoverAwards about People.com, which recently won Adweek’s Best Web Site of the Year.

We asked Andrew to tell CoverAwards why People is such a dominant force online and here’s what he had to say:

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