Mark Pasetsky's Cover Awards

A big part of success on the newsstand is timing - and this is BAD timing.

I personally would not have made this the cover this week.

Who is talking about Sarah Jessica Parker right now?

Even if this story is true, this cover has the potential to tank incredibly on the newsstand.

Besides the timing being off, the photo of SJP is weird. It doesn’t even look like her. And it’s not the right photo for a woman who has just been allegedly cheated on by her husband Matthew Broderick. She should look upset - not sexy.

The word cheating is a bad word for celebrity weekly covers. It doesn’t pass my coffee table test. For example, does middle America want to bring this magazine home and drop it on their coffee table?

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Look closely, it’s still there!

As the world mourns the loss of SJP’s famous mole, there’s a bit of good news today.

It’s right there front and center on the new issue of People Style Watch. So run to the newsstand now and pick up your copy!

On another note…

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Some think Sarah Jessica Parker should have kept her famous mole, while others think she should have removed it.

Thoughts?

Posted by: Mark Pasetsky

What was the biggest news of last night’s All-Star game?

Sarah Jessica Parker appears to have had her trademark mole removed.

She attended the game to make an announcement for the charity Stand Up to Cancer.

Posted by: Mark Pasetsky

Marie Claire comes out with its Sex and the City issue and it feels LATE!

This weekend the movie is experiencing quite a dip in attendance with full figures expected later today.

But, no time like the present to take a look back at the best of the best Sex and the City Covers.

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(Image Via Splash)

It should.

The strapless Nina Ricci gown, designed by Olivier Theyskens, has been worn by Lauren (Davis) Santo Domingo at the Met ball and Lindsay Lohan for a photo shoot.

HUGE scandal.

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And the City - that is.

Sex and the City scored a record-breaking opening weekend earning $55.7 million – the most ever made by an R-rated comedy.

“To be No. 1 is unexpected,” Parker, 43, told People. “Beyond that, it would be greedy for us to think about, talk about” how much it might make.”

Get ready for the sequel!