Mark Pasetsky's Cover Awards

A COVERAWARDS’ EXCLUSIVE

Bob Davidowitz, the former publisher of In Touch Weekly and Life & Style as well as a publishing industry veteran, left the traditional publishing world.

As publisher of In Touch Weekly, he oversaw the magazine’s record ad growth and won Ad Age’s Top 10 Magazine of the Year Award.

Now, Bob is consulting publishers on developing digital publishing strategies as a partner at Format-Studio and has become one of the leading digital publishing experts.

What does Bob think about publishers’ digital strategies?

For his complete article, continue reading.

Insider Perspectives on How Publishers Are Moving to the Digital World

By Bob Davidowitz, Partner, Format-Studio, (http://format-studio.com)

The publishing industry can no longer side-step the impact of the digital world.

While some publishers are achieving success with their digital properties, there are many publishers who are simply not giving their digital assets the best chance to succeed.

Read the rest of this entry »

A COVERAWARDS’ EXCLUSIVE

Bob Davidowitz, the former publisher of In Touch Weekly and Life & Style as well as a publishing industry veteran, left the traditional publishing world.

As publisher of In Touch Weekly, he oversaw the magazine’s record ad growth and won Ad Age’s Top 10 Magazine of the Year Award.

Now, Bob is consulting publishers on developing digital publishing strategies as a partner at Format-Studio and has become one of the leading digital publishing experts.

What he has to say is surprising.

Tune in today at NOON and find out - only on CoverAwards.com.

Want to say hello to Bob and try to find out what he’ll be revealing - email him here.

I don’t think he say too much - but it’s worth a try.

A COVERAWARDS’ EXCLUSIVE

Bob Davidowitz, the former publisher of In Touch Weekly and Life & Style as well as a publishing industry veteran, left the traditional publishing world.

As publisher of In Touch Weekly, he oversaw the magazine’s record ad growth and won Ad Age’s Top 10 Magazine of the Year Award.

Now, Bob is consulting publishers on developing digital publishing strategies as a partner at Format-Studio and has become one of the leading digital publishing experts.

What he has to say is surprising.

Tune in tomorrow at NOON and find out - only on CoverAwards.com.

Want to say hello to Bob and try to find out what he’ll be revealing - email him here.

I don’t think he say too much - but it’s worth a try.

That’s the big question many publishers are asking in this continuing volatile media environment.

Many publishers are seeing a decline in traditional advertising pages and are increasing their focus on selling their online efforts.

Are Rewards Programs Better than Cash?

An effective rewards program can drive this transformation of a sales force, and media companies should be rewarding behavior, not just sales figures,” according to Incentive Magazine.

According to Tom Taraci, CEO of TJT Motivation, a company that specializes in developing incentive marketing programs featuring high-end brands, “Travel is one of our most successful incentive offerings. We are also seeing great success with programs that feature customized clothing for both men and women as well as thin flat screen televisions.”

Who doesn’t want an exotic beach vacation?

How to Get a Motivational Program Started

One approach is to “indentify superstars within the company” and rewarding these individuals on a short-term basis that build up to a larger initiative with bigger prizes. Once the others see these “stars” being rewarded, the other sales people will be more likely to “get on the bandwagon,” according to Incentive Magazine.

Another rewards strategy is to “reinforce collaboration within sales teams as well as spark some healthy competition. Some companies are still separating their traditional and online sales teams - and this can help them work more effectively together.”

For more information on how to start an effective motivation program for you sales staff, email Tom Taraci at TJT Motivation here.

Just ask Barack Obama at Taraci.com.

Click here to find out all the details.

Jeremy Davis, a partner at Format-Studio, says, “Treat your digital division as a separate business and dedicate the right staff and resources to make it a success.

If you launch a magazine, it costs tens of millions of dollars. And while you may not need to spend that kind of money to launch a digital strategy, publishers need to understand that they are now also in the software business.

At least a third of their online effort requires designing and building new applications in order to compete not only with other publishing web sites, but also Internet-only brands that are much more nimble, and in many cases have had a big head start.”

For more information on Format-Studio, which helps publishers build long-term publishing strategies, please click here.