Video and Tv tie-ins are fast ebcoming an essential part of a fashion magazine’s business model. After Elle became a participant in Project Runway on Bravo in late 2004, the magazine saw newsstand sales and ad pages rise, reports Ad Age.

“When a cable show like Project Runway can get 5 million viewers, magazines are clearly going to embrace TV as a powerful branding tool,” said Elle Publisher Carol Smith. 

Read the rest of this entry »